![]() ![]() In image search, people type a description of an item or picture they are looking for and ask the search engine to find it. So are the image search and reverse image search the same thing?īefore we get to how the reverse image search, known also as visual search, works and why e‑commerce businesses should add it to their stores, let’s get one thing straight – visual search is not the same as image search.Īlthough both visual and image search are related to visuals, there is a crucial difference between them. However, if she had a picture of the actual cake, then the reverse image search app (like Google Lens) could help her find the cake’s name – along with a suggestion where is the nearest bakery where she could buy it. Putting “meringue cake” in the Google image search didn’t help much either, as she got several thousands of pictures of a “meringue cake.” So to find it, she was describing the cake to her friends – none of them knew the name, though. She knew exactly what the cake looked like but forgot to ask for the name. Putting this into a story example:Ī woman once spent three months looking for a meringue cake she ate at one party. This method of searching is ideal for people who either struggle with describing what exactly they are looking for or don’t exactly want to browse thousands of more or less related results. It can also give the user additional information and suggestions, like showing the nearest shop where the item is available, products from the same line, or items in a similar style. Once an image (or image URL) is uploaded to the search bar, the search engine powered by artificial intelligence will attempt to find the best products to match the image. ![]() So here’s where these kinds of searches come in.Ī reverse image search is exactly what it sounds like: you can search for products using an image of this or a similar object. If we know exactly what we are looking for and can type the full name, then we can easily find the product we are looking for.īut what if we don’t know the name or don’t know what terms we should use? Or when we look for a very specific product? Then finding it through a regular search might be quite tricky. We all know what the regular search works like – we write what we need in the search box and then browse the results. What are image search and reverse image search in e‑commerce? ![]()
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